It starts before anyone has said anything.
Short daily videos for people with a fear of blushing, who go red and wish they didn't.
One short email a week. Leave with one click.
Or read about the guide. Forty nine pages, 22,99 including VAT.
Or start where the videos are:
Before anyone has said anything.
Frames from the films, in the order they happen. Nothing is said in any of them.
A meeting, late afternoon
The room is fine.
Then it is not.
And now it shows.
Ten seconds, and nothing is said in it.
One
If this is you.
You feel it climb before the question reaches you. Somebody turns their head and your face has already started.
You have said no to things. The presentation you swapped, the round of introductions you arrived late for, the till you walked past because there was a queue.
Somebody says are you okay, you're a bit red, and now it is worse, and now they are watching you get worse.
You go red when nothing is happening. No shame, no secret, no reason. It just arrives, which makes it harder to explain to anyone.
Two
What this is, and what it is not.
What it is
- A channel and a small site about the fear of blushing, which has a clinical name, erythrophobia, that almost nobody types into a search box.
- Written by one person who has it, for people who have it. No faces, no before and after, no stranger looking confident at a camera.
- Built on published research, linked so you can check it yourself at one in the morning without trusting me.
What it is not
- Not therapy, and not a replacement for it.
- Not medical advice. Nothing here tells you what to take or what to have done.
- Not a way to stop blushing. Nobody can sell you that, and the ones who try are selling the wrong thing.
What can change is the part that runs your day: the watching, the bracing, the saying no. That part is learnable, and it has been studied properly.
One short email a week. Leave with one click.
There is one paid thing here.
The First Ten Seconds. Forty nine pages, as a PDF, in five parts with a plan of thirty days.
22,99 euro, including VAT. One payment, no subscription. Fourteen days to change your mind.
Not on sale yet. It goes to the email list first, and the list is free.
Three
The work itself.
Nothing here plays until you press it, and nothing has sound until you allow it.
Five to start with.
A new short every day since the first of September 2026, and one longer film a week.
1000 viewsWhat To Say When Someone Points Out Your Blushing 
974 viewsWhy Do I Blush On Video Calls 
908 viewsWhy Do I Blush When Someone Sits Next To Me 
899 viewsWhy Cancelling Makes Blushing Worse 
592 viewsHow To Stop Blushing When Presenting
What is actually known.
Three findings, and where each one comes from. Nothing on this site is asserted without a paper behind it that you can go and read.
People who fear blushing overestimate both how likely a blush is and what it will cost them. When the same situations were put to observers, the observers agreed with the low fear group, not the high fear group.
Dijk and de Jong. Blushing-fearful individuals overestimate the costs and probability of their blushing. Behaviour Research and Therapy, 2012.. How to stop blushing, honestly
In a randomised trial of sixty five people, training attention outward was compared with applied relaxation. At one year the attention group was ahead on the fear of showing what your body is doing, and ahead at every measurement on self focused attention.
Bögels. Task concentration training versus applied relaxation, in combination with cognitive therapy. Behaviour Research and Therapy, 2006.. Erythrophobia, explained
In the longest follow up of the surgery, at an average of 14.6 years and across seventeen hundred people, blushing was the indication with the poorest outcome: 72.8 per cent of those operated on for it still reported benefit, against 95.6 per cent for sweaty hands. Across the whole group, all indications together, 80 per cent had compensatory sweating somewhere else on the body, and regret had risen from 7.8 per cent at the earlier survey to 13.5 per cent.
Smidfelt and Drott. Late results of endoscopic thoracic sympathectomy for hyperhidrosis and facial blushing. British Journal of Surgery, 2011.. What the research says about the surgery
Follow along.
A new short every day, and the same ideas one frame at a time on Instagram.
If a video helped, a like and a subscribe is what tells YouTube to show it to the next person who blushes.
Four
One email a week.
You give an address, it goes on the list, and the first email arrives as soon as the sending is switched on. One a week after that.
One short email a week, for as long as you want it. Two or three minutes each, in the same voice as the videos.
The first one is what happens in the first ten seconds. The next is why the room notices less than you think, with the study attached. After that they keep going, one idea at a time, for as long as there are ideas worth a week.
There is nothing to confirm and nothing to set up. Every email has a leave link that works in one click and takes nothing with it.
Erythrophobia, the fear of blushing, explained is the long version of everything above, in one page.
Five
The guide.
The First Ten Seconds is forty nine pages in five parts with a plan of thirty days, with every source listed at the back. It is for people who already know the shape of the problem and want the work laid out. If that is not you yet, the emails are the better door.
One short email a week. Leave with one click.
Six
Who made this.
No name and no face on this site, on purpose. A site about being looked at should not open with somebody asking to be looked at.
What is worth knowing is why it exists.
Seven
Questions people actually ask.
- Is this therapy?
- No. This is education and practice you do yourself. Therapy is a person who knows you, and for a lot of people that is the right answer. If the fear is taking pieces out of your life, see a doctor or a psychologist. That is a normal thing to do and it is not a bigger step than it sounds.
- What about the surgery?
- Endoscopic thoracic sympathectomy cuts the nerves that drive the flush. It is real surgery and it cannot be undone. In the longest follow up, at an average of 14.6 years afterwards and across seventeen hundred people, 72.8 per cent of those operated on for facial blushing still reported benefit. That is the poorest outcome of every reason to have this operation; for sweaty hands it was 95.6 per cent. Across that whole group, all reasons together, 80 per cent had compensatory sweating somewhere else on the body, and regret had risen from 7.8 per cent at the earlier survey to 13.5 per cent. Both of those numbers are in the paper linked under this answer. Read them next to whatever a clinic tells you.
- What about beta blockers?
- Ask a doctor, not a website. What the evidence looks like: the 2016 systematic review of propranolol for anxiety disorders found eight trials, and exactly one of them was social anxiety, with sixteen people in it. That is not a base to argue from in either direction. It means the honest answer is that nobody knows much, and your doctor knows your situation.
- Does it work for everyone?
- No, and anyone who says otherwise is guessing. The approach behind this site, task concentration training, has been tested in randomised trials and it beat the comparison at one year on the thing that matters, the fear of showing what your body is doing. Trials report averages. You are not an average.
- What if it does not work for me?
- Then you have lost a few short emails you can stop at any moment and, if you bought the guide, nothing, because you get your money back for fourteen days without being asked why. And you are still allowed to go and find someone to talk to. Those two things are not in competition.
- Will you email me constantly?
- One a week, that is all. It keeps coming, one a week, until you leave. The leave link is in every single one and it works immediately.
One small thing.
If you have read this far, the next step is one short email a week and nothing else.
Not ready.
That is a real answer and it does not need explaining. This page will not follow you around and there is nothing here that expires.
If you want something to read that asks nothing of you, there are five long articles here. Every claim in them is linked to the study it came from, so you can check it yourself and never tell anyone you were reading.